Wikipedia describes Fújì, as a popular Yoruba musical genre which arose from the improvisational wéré music, also known as ajísari (meaning “waking up for sari”), a genre of music performed to wake Muslims before dawn during the Ramadan fasting season. Alhaji Sikiru Ayinde Barrister popularized wéré music during the 1950s and 60s and conceived the term “fújì” in an unusual way. According to Barrister, “I came up with it when I saw a poster at an airport, advertising the Mount Fuji, which is the highest peak in Japan.” Fújì should not be mistaken for the Yorùbá words “fuja” or “faaji,” which mean leisure or enjoyment – this musical genre has been further made popular by modern Fuji musicians in Nigeria including the likes of Rasheed Ayinde Adekunle Merenge, Abass Akande obesere (PK 1), Sir Shina Akanni, Alhaji Isiaka Iyanda Sawaba, Adewale Ayuba, Wasiu Alabi (Oganla 1), King Dr.Saheed Osupa (His Majesty), Late Sunny T Adesokan (Omo Ina ton ko fújì), Alayeluwa Sulaimon Alao Adekunle Malaika (KS1, Original), Shefiu Adekunle Alao (Omo Oko), Sule Adio (Atawéwé), Tajudeen Alabi Istijabah (Oju Kwara), Wasiu Ajani (Mr. Pure Water), Taiye Currency, Alhaji Komi Jackson, Remi Aluko (Igwe fújì), Muri Alabi Thunder, Karube Aloma, Oyama Azeez (Arabesa, Alapatinrin, The Modern Real Fuji Creator), Murphy Adisa Sabaika (Madiba 2), Abiodun Ike Minister (Aremo Alayeluwa), Tunde Ileiru, Karubey Shimiu, Adeolu Akanni (Paso Egba), Shamu Nokia, (Quintessential) Sunny Melody, Olusegun Ologo, Segun Michael, Bola Abimbola, and Sulaimon Alao Adekunle (KS1 Malaika).
In the wake of a new dawn, Cashmoni Entertainment (Brazil) further wants to expand the musical genre to the largest country in South America and in Latin America; with Brazil set to see an influx of the Fuji genre, this movement would be cemented by none other than Valentine, the Ebutte Meta-born and Brazil-based younger brother to Nigerian veteran Fuji act, Obesere – Valentine ran through his ops as a humble beginner running the bars, but now an entertainer, he is currently set to promote acts within the Brazilian space – along with the C.E.O of Cashmoni Entertainment, in person of Alfred Agbator, born in Ikorodu and based in Brazil likewise, the sponsorship and partnership is set to put more light on the Fuji musical genre, whilst further spreading art and culture in the diaspora.