……Launches Amplify SuperPower Booster, Expands AI Program, and Surpasses Sustainability Goals
NASHVILLE, Tenn., March 18, 2025 – HP Inc. (NYSE: HPQ) has introduced new initiatives under its Amplify™ partner program, aiming to support commercial, retail, and distribution partners in navigating the evolving future of work. Announced during the 2025 Amplify Partner Conference, these enhancements include a new compensation structure, expanded AI resources, and significant sustainability achievements.
Driving Growth with the Amplify SuperPower Booster
HP has launched the Amplify SuperPower Booster, a revamped compensation model designed to reward partners across its entire product and solutions portfolio. This new structure builds on the success of the company’s More for More program, which previously increased sales incentives for qualifying partners.
Starting May 1, 2025, commercial partners will be eligible for the new booster, with retail and distribution partners joining later in the year. This initiative aims to enhance partner profitability while supporting flexible technology solutions. Specialized businesses will continue to receive tailored rewards reflecting their unique capabilities.
“Our goal is to empower our partners with the tools and incentives they need to succeed in a rapidly changing technology landscape,” said Kobi Elbaz, Senior Vice President and General Manager of Global Revenue Operations at HP. “The Amplify SuperPower Booster allows partners to grow their business while delivering cutting-edge solutions to their customers.”
Accelerating AI Adoption with Expanded Amplify AI Program
HP is also enhancing its Amplify AI program to support partners in adopting artificial intelligence solutions. The expanded program includes:
New AI Use Cases: Real-world applications demonstrating the business benefits of AI.
Expert Access: Direct connection to AI specialists for tailored support.
Advanced Training Modules: Specialized courses like the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass, offering in-depth knowledge for technical sales teams.
Executive Education: A new, condensed AI training path for senior executives, featuring short video modules to inform strategic decision-making.
By collaborating with industry leaders and offering advanced educational resources, HP is equipping partners to meet growing demand for AI-driven solutions and enhancing their competitive edge.
Transforming Partner Experiences with AI-Powered Tools
HP is investing in digital transformation to streamline partner operations. Over the next two years, the company will upgrade the HP Partner Portal, incorporating AI capabilities to improve user experience and efficiency. Key features will include:
Partner AI Assistant: An intelligent tool to accelerate onboarding, provide personalized support, and facilitate real-time interactions.
Enhanced Digital Workflows: AI-driven automation to simplify business processes and deliver faster service.
These innovations aim to create a seamless, more productive experience for HP partners worldwide.
Sustainability Milestones: Exceeding Amplify Impact Goals
HP’s commitment to sustainability continues to drive business growth. The Amplify Impact program, launched in 2021 as the industry’s first sustainability initiative for channel partners, has surpassed its 2025 goal of enrolling 50% of Amplify participants.
Partners involved in the program have experienced a 70% increase in request-for-proposal (RFP) win rates, leading to a twofold rise in sustainable product sales. HP is now shifting its focus to helping partners address customer sustainability requirements while driving business growth.
“As customer expectations evolve, sustainability is no longer optional—it’s essential,” said Kobi Elbaz. “Through Amplify Impact, we are empowering our partners to deliver meaningful environmental solutions while growing their business.”
Looking Ahead: The Future of HP Amplify
HP’s Amplify program is built on three core pillars—performance, collaboration, and capabilities—offering a simplified framework for global partner engagement. Since its launch, HP has introduced multiple expansions, including Amplify Data Insights, Amplify Retail, Amplify Online, and Amplify AI.
The latest innovations reflect HP’s ongoing commitment to enabling partners to thrive in a dynamic market while delivering smarter, more connected experiences to customers worldwide.
For the latest updates from the 2025 Amplify Conference, visit the HP Newsroom or follow #HPAmplify across social platforms.
About HP Inc.
HP Inc. is a global technology leader dedicated to delivering innovative solutions across personal computing, printing, 3D printing, hybrid work, and gaming. With operations in over 170 countries, HP is committed to driving sustainable impact and empowering people to bring their ideas to life. For more information, visit www.hp.com.
