By Oladapo Sofowora
In Nigeria today, one of the problems the government is facing and working tirelessly to solve is the delivery of basic amenities, such as housing, food, clothing, and other essential needs for human survival. The housing deficit in Nigeria is quite high due to factors such as population growth, increased poverty, and rural-urban migration. These factors have contributed to the stunted growth in the housing sector.
As the newly ratified unified minimum wage is still awaiting implementation in some states, the poor living conditions have affected many individuals who earn far below the means necessary to meet their basic needs. This situation also makes it challenging to obtain housing mortgages in a country like Nigeria. Additionally, due to the escalating prices of building materials, it has become nearly impossible for many people to build homes. To support the government in achieving its sustainable development goals, particularly in the area of housing as a basic need for human survival, Adron Homes and Properties was established to bridge the gap and complement the government’s efforts in delivering housing to the general populace, with a focus on low-income earners.
When Adron came into existence, it had a grand vision to provide affordable homes for middle and low-income earners. They targeted their audience with a mission and vision statement to create affordable housing with flexible payment plans. This idea was perceived as disruptive, as it surprised many how Adron marketed their lands and packages. While some laughed at the payment plan, which could be as low as 500 Naira daily, similar to a thrift contribution, others didn’t believe such an idea would work. However, under the leadership of its Group Managing Director (GMD), Aare Adetola Emanuel-King, Adron Homes proved that turning impossibilities into possibilities was not difficult. The idea worked perfectly as planned, and many people took it seriously, starting the payment plan. Today, many of them have built their homes and become homeowners, thanks to Adron Homes for providing such a platform.
Adron Homes stands out due to its foresight and its ability to transform wilderness into modern cities with impressive infrastructure, including roads, lighting, gatehouses, security systems, drainage systems, central sewage systems, and recreational parks. Adron Homes has opened new estates that many never believed would be developed within the next 20 years. Recently, Adron has been celebrated for its ingenuity and distinctive approach, setting itself apart from the crowd. Despite attempts by others to copy their marketing style and payment structure, those imitators have failed to stay afloat. As the popular saying goes, “If it’s not Panadol, it can’t be like Panadol.” Those who attempted to mimic Adron’s style are nowhere to be found. Adron’s staying power lies in its quest for quality over quantity, constant evaluation, and leveraging trust and longevity while maintaining sartorial elegance.
Residents of Adron’s estates often testify that they receive five times the value of the money they paid due to the level of infrastructure renewal they witness on a daily basis. It is hard to believe that getting a concrete road, drainage system, and a massive gatehouse almost comes for free for those who purchased lands at a giveaway price. While many brands have tried to study Adron’s success code and replicate their achievements, they have not been able to find the magic formula. Those close to the Adron brand often say that Adron does not mind reinvesting the proceeds from land sales to ensure its estates are habitable and attractive to their numerous customers. They believe that customers are kings and queens and should be treated as such, with state-of-the-art facilities. After investing years into the business, it is not solely about profit for them but also about the sustainability of the brand’s ethos and its mission to provide affordable homes for low-income earners.
Thriving in the saturated real estate industry in Nigeria requires the heart of Hercules, the fearlessness of Achilles, the grace of Terpsichore, the memory of Macaulay, and the hide of a rhinoceros. Adron has remained head and shoulders above its arch-rivals and competitors, giving many real estate companies a run for their money. Just like the air we breathe, Adron’s advertisements have taken over cyberspace. It is hard to go a day without encountering their promotional materials on billboards, newspapers, radio, TV, or social media posts. For Adron, the hype is real, and it is not by chance but rather a result of hard work and resilience from its dedicated staff and solid management board.
Excellence is not served à la carte; it must be earned. Today, Adron Homes has earned its position as a real estate firm that genuinely cares about the downtrodden. This is why it has continued to thrive excellently, winning several accolades as a sign of appreciation. Adron’s estates are scattered across the length and breadth of the country, from Lagos to Ibadan, Ekiti, Abuja, Nasarawa, Ogun State, Akure, and many others.
At the recently concluded Real Estate Conference and Recognition Award held at the Civic Centre, Ozumba Mbadigwe, Victoria Island, Lagos on Sunday, May 14, 2023, the company was recognized as the Biggest and Best-Run Real Estate Company of the Year. As the saying goes, the reward for hard work is more work. Adron is committed to putting in more effort to fulfill its goal of providing homes and granting landlord status to many individuals across all socioeconomic classes. Adron is intensifying its efforts to ensure that more work is done in order to sustain its growth and continue to soar higher like an eagle. In its quest for excellence, Adron is a moving train that shows no signs of stopping. The company is competing with itself, aiming to outdo its previous achievements and will continue to work diligently to fulfill its purpose.
