It was a night of glitz, glamour, and good music in Ibadan as business mogul Olusola Badmus, popularly known as Embassy, officially unveiled his record label, M12 Records, with a star-studded listening party.
The event, which took place at Lighthouse Club, Akobo, Ibadan, on 1st October 2025, saw the launch of rising star Brainyboy’s debut album titled “Mr. Embassy.” Guests were thrilled with energetic performances from Brainyboy, who kept the crowd entertained with fresh sounds that reflected the unique identity of the label.
Speaking at the event, Olusola Badmus, who is the CEO of M12 Records, explained the vision behind the label. According to him, M12 Records is not just about making music but about creating a platform where artists are free to express themselves while also being given the right structure to succeed.
“For me, music has always been more than sound, it’s culture, it’s emotion, and it’s connection. M12 Records is about giving artists the freedom to create while also providing them the structure to succeed globally,” he said.
Registered in Nigeria, the United States, and the United Kingdom, M12 Records is already being positioned as a global brand that will bridge the gap between African creativity and international platforms.
The night also came with a special recognition as Olusola Badmus was presented with the “Best Grassroots Record Label” award by Yoruba Movie Gist Awards organizers, in appreciation of the label’s huge impact in the Nigerian entertainment industry.
With its mission clearly defined to discover raw talents, nurture them into world-class stars, and take African music global, M12 Records is already gaining attention as a home for originality and bold Afrobeats voices.
Fans and industry watchers are already predicting big things for the label and its artists. One thing is certain: this is just the beginning of something global.
