The Nigerian entertainment industry witnessed yet another inspiring moment as M12 Records, owned by music enthusiast and entrepreneur Mr. Olusola Badmus, emerged winner of the Best Grassroots Record Label of the Year 2025 at the prestigious Yoruba Movie Gist Awards, recognized as one of the most innovative entertainment award platforms in Nigeria.
Mr. Badmus was honored for his outstanding dedication, passion, and creativity in establishing M12 Records, a label committed to discovering, nurturing, and promoting young talents with the goal of making a positive impact in the entertainment industry both locally and internationally.
Speaking exclusively with Gbolahan Adetayo shortly after clinching the award, Badmus shared the inspiration behind M12 Records:
“A deep love for music and a desire to create opportunities for emerging talents inspired me. I wanted to build a label that not only produces great music but also helps artists grow and sustain long-term careers.”
Highlighting what makes his label stand out, Badmus noted:
“We are artist-focused. We prioritize genuine artist development, transparency, and innovation. Our goal is to merge creativity with business strategy so our artists can thrive beyond the music stage.”
On the Nigerian music industry, he described it as vibrant, influential, and globally recognized, stressing that with stronger support systems, it can achieve even greater heights.
When asked about the type of artists M12 Records signs, Badmus emphasized the importance of passion, originality, and drive:
“Beyond talent, we want artists who are willing to grow and connect authentically with their audience.”
Sharing his long-term goals, he expressed his ambition to position M12 Records as a global music powerhouse that represents African talent while bridging the gap between local artists and international platforms.
Balancing family, business, and music, Badmus said discipline and passion keep him grounded:
“My family inspires me, and music drives me, so they go hand in hand.”
Concluding, the award-winning record label boss affirmed that music, for him, transcends entertainment:
“For me, music has always been more than sound, it’s culture, it’s emotion, and it’s connection. M12 Records is about giving artists the freedom to create while also providing them the structure to succeed globally.”
With this recognition, M12 Records continues to solidify its place as one of Nigeria’s most promising music powerhouses, committed to uplifting grassroots talent and projecting African music to the world.
